Sunday, May 13, 2012

Welcome to the Future!


source:storesthlm.com

As we all know, most of the clothing in the future is unisex and that is exactly why we need a Chicago distributer for Sweden’s Odeur clothing from Stockholm based designers Peter Hollstrรถm and Gorjan Lauseger. 

As the name suggests, a lingering feeling of pleasure is left in these free and soft garments. But thankfully you won’t find any sign of the brand on the clothing apart from the triangular logo on the inside tag.   Another sign we are in the presence of the future, the lack of sex or class divisions that are represented by branding spewed all over an article of clothing sets Odeur's designs apart.

If you are in love with cotton, comfort and cut, then I encourage you to seek out something from Odeur.  Although I am unaware of shops in Chicago that carry the brand, the Internet offers some choices.  This androgynous clothing line means we can all share, the more the merrier! 

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